Publicity - Miranda Luby

As a Senior Reporter for Zoos Victoria (based at Werribee Open Range Zoo), Miranda led the publicity across all mediums for conservation stories and campaigns, zoo events and experiences, and general zoo news. She was part of a team that increased the earned publicity for Zoos Victoria by 55% in one year.

Three stories she’s particularly proud of are the Orange-bellied Parrot assisted migration, the world-first birth of captive Plains Wanderer chicks and the story of the koala joey whose mother was killed at a logging plantation.

All three of these stories gained global coverage on media outlets such as ABC World News, Fox News, BBC World News, Press Association London, The Guardian UK, The New York Post, Gizmo, Geek, Unliad, Lad Bible UK, Mashable, 9GAG, MSN, Yahoo, and many more, including local coverage on Sunrise and 7:30 Report and in The Sunday Age.

Plains-wanderer chicks born

The captive population of Australia’s most unique and critically endangered bird has doubled with the birth of nine plains-wanderer chicks, helped out by a feather duster, a heat lamp and a lot of cotton wool.

Orange Bellied Parrot assisted migration

I led the publicity for a story about the ‘assisted migration’ of critically endangered Orange-bellied Parrots from Werribee Open Range Zoo to Tasmania’s South West Wilderness. The conservation effort sees the typically migratory birds given a greater chance at reaching their breeding grounds by being flown on a plane.

Orphaned baby koala cared for by Werribee Zoo

I led the publicity for this story about a koala joey whose mother was killed at a logging plantation. She was given an arm cast, hand fed and taken care of by vets at Werribee Open Range Zoo.

Crate expectations for roving rhinos

How do you move a pair of rhinos? Very carefully.
Halls Gap Zoo and Werribee Open Range Zoos – 230 kilometres apart – planned to swap two male Southern White rhinoceroses as part of a joint effort to breed and raise awareness.

Keith the Blackbuck

I filmed and edited this video of Keith the Blackbuck at for Ch7, Ch9 and Ch10 news as publicity for Werribee Open Range Zoo

World Gorilla Day - ABC radio Melbourne

Radio publicity: That sound isn’t Brian Nankervis snoring, it’s the sound of a Western Lowland Gorilla. To celebrate World Gorilla Day zookeepers at Werribee Open Range Zoo have been recording the communication noises of their three Gorillas.

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